For founders and leadership teams
Launches fail where no one is looking.
Before you put capital behind a new product or service, I look at how it will be found, how it will convert, and what could stop it growing.
I'm usually brought in before a launch, before a raise, or when a launch has stalled.
Engagements
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Pre-launch review — 2 weeks.
Discovery, conversion, and the risks to growth, assessed before the budget is spent.
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Launch architecture.
Search, site structure, and acquisition systems designed for multiple markets from day one.
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Stall diagnosis.
Why a launch isn't growing, and the three things to fix first.
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Executive session — half day.
The leadership team on search, AI, and distribution, applied to your business.
Need senior ownership of growth and AI while the team executes? Fractional leadership is available as a follow-on after a review.
Explore fractional leadershipWhy it matters before a raise
Investors will ask how much of your growth you own. Answer it before they do.